but what and whos rights do they infringe on when we don't regulate it - except the majorities.
Rights of the minority are/should not be subjected revocation by the majority. Rights cannot be taken away. The majority has a right to dislike something. That does not extend to giving the majority the ability to deny others of the things they dislike.
it should be a no brainer that someones individual rights do not trump those of the majority.
Again. NO see above. A persons Individual Liberty is sacred, and should be protected from the tyranny of a majority.