I still think radio station companies should be consistent with call letters while avoiding confusion.

disman00911, not sure if you realize, call sings became irrelevant when PPM was established. PPM does not rely on call signs and manual diary entires are a thing of the past. How about stations being carried on more than one translator and an AM signal? Your opinion falls apart there.

I can assure you 99.9% of people listening to Newsradio 105.9 have *zero* clue it is WCFS-FM. Nor do they care. Call signs are simply there for FCC compliance.

Z