They're obviously going to flip 104.3. 104.3 is performing better but B96 is the heritage brand. Best way to handle this is hope those listeners shift over to 96.3 instead of 102.7, 107.5 or 100.3.

This is a much more Pop-friendly version of 104.3 with some currents. They would not play Spice Girls, Britney Spears, Taylor Swift, etc on 104.3.

If all fails, all they have to do is change the music back. They really didn't do anything drastic with anything else aside from changing the logo back.