I have been listening for an hour now. Observations:

#1 - For the Classic Dance (B96, Killer Bee, Party Radio generation listeners) you are out of luck. This is Classic Hip Hop 1990 forward with some of today's CHR.

#2 - This is an Urban based format, that will attract listeners that are White or Non White. No discussion past this. No rock, no dance, most artists are non Anglo.

#3 - Totally a female oriented format. Female voice/production. Gabe the announcer, said this, which screams female lifestyle. "What is the #1 Grocery store chain in Chicago? Answer right after this!" (The answer was "Jewels")

#4 - Gabe is def Voice Tracked. We shall see about other shifts, but do not bet your life on it being otherwise.

#5 - 96 min commercial free sweeps. It just shows how broke Audacy is. They can't even go commercial free for the first day, weekend, etc..... The stopsets are brutal.

#6 - I believe they will hope to retain the 104.3 audience and add in some younger numbers that will stick around or share with KISS. If they can do this, as crappy as this is, it will be leaps and bounds better than what B96 has been in years.

#7 - Who is their main competition? Lord if I knew, I would be a billionaire. V103? GCI? Little bit of the MIX?

Z