on April 21, 2023, 5:35 pm, in reply to "Re: B96 WBBM-FM Chicago Flips/Shifts format."The music you've always loved and the best of what's new" "
Radio still wants the 25-54s. They probably want the younger end of that (With the fact fewer people under 40 still listen), So that would be the 35-44s. The people who were 18, 19 or 20 in say around 2000-2002. Mid-late 30s, Early 40s. This is clearly a 35-44 Hispanic Female format.
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