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Posted by John from Wisconsin
on January 27, 2023, 1:06 pm, in reply to "Re: Nielsen begins its monthly release of PPM ratings for chicago "
Found this, this morning. Very interesting read.
https://www.allaccess.com/consultant-tips/archive/35725/music-cycle-2023-year-four-of-the-doldrums-and-how
The AVERAGE US person is 38 y/o.
The AVERAGE radio listener is 55.8!!!!!!!!!
Good God! I'm o/55.8, but wow, what a wake-up call!
I look at the trades daily, see people, teams, blown out, time in the industry means NOTHING, and was shocked to see the length of shifts! (IE:KDWB, Minneapolis night guy: 6-midnight!)
Whevever happened to the 4 hour shift? (or even 3 as I remember?)
Again, wow!
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