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Nielsen begins its monthly release of PPM ratings for chicago

Posted by radiohustla <iframe src='https://members.boardhost.com/chicagomediachat/info/user=radiohustla' width='330' height='300' border=0 style='border:none;'> on January 24, 2023, 10:07 pm

iHeartMedia AC “93.9 Lite-FM” WLIT sets a new station record high with a 14.8 share rising from its 14.4 in 2021 and 14.3 in 2020. Ratings Expert Chris Huff notes it is the largest share for any Chicago station since WGN in 1974.

iHeart CHR “103.5 Kiss-FM” WKSC rises 2.3 to 2.9.

For the second straight month, Hubbard’s 90s/2000s Hits “The New 100.3” WSHE set a station record low dropping 1.3 to 1.2. RadioInsight.com/Ratings.

Re: Nielsen begins its monthly release of PPM ratings for chicago

Posted by Jeremy Andrews <iframe src='https://members.boardhost.com/chicagomediachat/info/user=Jeremy+Andrews' width='330' height='300' border=0 style='border:none;'> on January 25, 2023, 10:13 am, in reply to "Nielsen begins its monthly release of PPM ratings for chicago "

I always ignore the Holiday book. It's WLIT's book. It's not normal market conditions.

Obviously B96 is still down there. 100.3 probably could should get branding that makes a little more sense and promote it a little better. They generally have the right idea musically, but it's overall branding is not making sense. "She Loves The 90s & 2000s" doesn't make sense. Who's She? I know the station's calls are WSHE but they are branding it "The New 100.3"

Most everybody else lost at least some to WLIT from the looks of it. Not a lot for most. But not many went up aside from WLIT.

Re: Nielsen begins its monthly release of PPM ratings for chicago

Posted by WYTZZ95FM <iframe src='https://members.boardhost.com/chicagomediachat/info/user=WYTZZ95FM' width='330' height='300' border=0 style='border:none;'> on January 25, 2023, 10:47 am, in reply to "Re: Nielsen begins its monthly release of PPM ratings for chicago "

Jeremy is correct.

The whole market and industry is on the cheap.

Credit to Sal which doesn't seem to post on here anymore..... he told me this is the answer to other other end of ME-TV FM. I am thinking this is Female target? But the music is awful. One good song, then crap. The jocks do not match the format either. Credit to Hubbard, but this is not working.

1003. is there to flank 101.9 which honestly is not what it used to be. They are serving the CHR audience turned off by KISS and B96. Adult CHR, upper demos. But at a 1.2 which only Merlin had a lower rating on a full signal, flank or not, this is not working.

There are so many format holes in Chicago:

Classic Hits is on fire. A B96/WBMX/Energy 80s 90s based Dance format that can move forward with age. --- But when you have old school White dudes that should have retired a long time ago think this is a Crossdresser format, don't expect miracles. This includes the researchers which are clueless and rely on AI for their next breath. Or companies like Audacy anyone?
Jazz.
New Age/Jazz.
CHR that doesn't focus on Hip Hop and instead blends radio friendly electronic and World Music. (Not everyone wants to hear Post Malone and Billie Eilish all the time).

The demos in Chicago do not support a straight ahead Hard Rock station (it is no longer 1980 where the market is White and Male. Truth). Also most of those above will not be #1, but they will own a demo or 2 and can be sold that way).

You are witnessing radio dying as you knew it and know it. It will get worse.

Z

Re: Nielsen begins its monthly release of PPM ratings for chicago

Posted by Hunter <iframe src='https://members.boardhost.com/chicagomediachat/info/user=Hunter' width='330' height='300' border=0 style='border:none;'> on January 25, 2023, 1:09 pm, in reply to "Re: Nielsen begins its monthly release of PPM ratings for chicago "

There is a Subway restaurant near Chicago which I stop into about twice a month.

For the past five years, no matter what is played on WSHE 100.3, it's always on in that restaurant.

The music is horrible and I'm surprised kids as well as older folks have not changed the station.

As WYTZZ95FM was discussing current and former formats in Chicago, I'd like to ask a question.

If the legendary WLUP-FM 97.9/The Loop were still a rock station today, what would they sound like?

Does anyone remember the period when The Loop was nearly anti-rock? They became rather tame with the focus on artists such as Fleetwood Mac, Boston, Foreigner, Doobie Brothers, etc. What was the reasoning behind this?

Re: Nielsen begins its monthly release of PPM ratings for chicago

Posted by Jeremy Andrews <iframe src='https://members.boardhost.com/chicagomediachat/info/user=Jeremy+Andrews' width='330' height='300' border=0 style='border:none;'> on January 25, 2023, 1:12 pm, in reply to "Re: Nielsen begins its monthly release of PPM ratings for chicago "

The Loop launched as a softer Rock format for females.

It's been Rock. It's been Hot Talk. It's been Modern AC. It's been Harder edged Classic Rock. Mainstream Rock and Classic Rock. If it was still around, it would probably be the way it sounds on the web stream. Classic Rock.

Re: Nielsen begins its monthly release of PPM ratings for chicago

Posted by John from Wisconsin <iframe src='https://members.boardhost.com/chicagomediachat/info/user=John+from+Wisconsin' width='330' height='300' border=0 style='border:none;'> on January 27, 2023, 1:06 pm, in reply to "Re: Nielsen begins its monthly release of PPM ratings for chicago "

Found this, this morning. Very interesting read.
https://www.allaccess.com/consultant-tips/archive/35725/music-cycle-2023-year-four-of-the-doldrums-and-how

The AVERAGE US person is 38 y/o.
The AVERAGE radio listener is 55.8!!!!!!!!!

Good God! I'm o/55.8, but wow, what a wake-up call!

I look at the trades daily, see people, teams, blown out, time in the industry means NOTHING, and was shocked to see the length of shifts! (IE:KDWB, Minneapolis night guy: 6-midnight!)
Whevever happened to the 4 hour shift? (or even 3 as I remember?)

Again, wow!

Re: Nielsen begins its monthly release of PPM ratings for chicago

Posted by WYTZZ95FM <iframe src='https://members.boardhost.com/chicagomediachat/info/user=WYTZZ95FM' width='330' height='300' border=0 style='border:none;'> on January 27, 2023, 1:12 pm, in reply to "Re: Nielsen begins its monthly release of PPM ratings for chicago "

John, exactly why I keep saying CHR and younger formats are DEAD on terrestrial radio. We need some money infused and allow ingenious programmers to make decisions instead of consultants blowing chunk on all their (incorrect) stats. Consulting is great, IF, used as a guide and allows human gut instinct to make some decisions. As radio used to operate with.

So terrestrial radio would be focusing on Classic Hits and even skewing some those to niche formats? Or pushing some 54+ formats? Of course not. We have 2 CHR's fighting for 1 and 2 shares getting pummeled by a mediocre Adult CHR.

Last one please turn the solar panels off, after the electric company shuts the power off for not paying their bills.

Z

Re: Nielsen begins its monthly release of PPM ratings for chicago

Posted by Jeremy Andrews <iframe src='https://members.boardhost.com/chicagomediachat/info/user=Jeremy+Andrews' width='330' height='300' border=0 style='border:none;'> on January 27, 2023, 1:17 pm, in reply to "Re: Nielsen begins its monthly release of PPM ratings for chicago "

Noticed in the article that Top-40's problem began in 2016. He's right.

In 2015, more and more junk music kept getting played on CHR. It was pretty good in the years leading up to it.

Fall 2015 Apple Music launched. After that nothing was the same. I remember listening to new music on it. So much of it was junk.

As 2016 went on, there was so many terrible songs. Rarely hear any of them even as golds anymore.

By 2017 people took notice of it. The few songs that were good memorable radio hits are probably still getting some airplay today.

Format flips started happening in 2018. Usually a second CHR in a market like WRNW. The music was unlistenable at that point.

I scoped the last few hours of WRNW before it went Sports and put it online. How many of these songs do you remember? Handful of them still get played. The last song they played is one of them.

https://studio.youtube.com/video/OLIJjmXIB8s/edit

Re: Nielsen begins its monthly release of PPM ratings for chicago

Posted by Jeremy Andrews <iframe src='https://members.boardhost.com/chicagomediachat/info/user=Jeremy+Andrews' width='330' height='300' border=0 style='border:none;'> on January 27, 2023, 1:18 pm, in reply to "Re: Nielsen begins its monthly release of PPM ratings for chicago "

Pardon the bad link in the above post. Here is the correct one

Re: Nielsen begins its monthly release of PPM ratings for chicago

Posted by John from Wisconsin <iframe src='https://members.boardhost.com/chicagomediachat/info/user=John+from+Wisconsin' width='330' height='300' border=0 style='border:none;'> on January 27, 2023, 1:50 pm, in reply to "Re: Nielsen begins its monthly release of PPM ratings for chicago "

I guess how do you get people BACK to a radio?
You can't even find a radio anywhere.
I guess I'm the idiot that will have an AM-FM til I'm dead.
I know kids don't listen with transistor radios anymore, but I'm just blown away by this.
TOO, when I do hear people on the radio (they are local, saying calls, etc) they are, or seem young.
Certainly "cherry picked" vs the real "average aged" listener....
thus radio getting softer/blander/safer....
....and I still LOVE Top40/CHR, but too, a few years ago I noticed 90's/Y2K/"old" tracks tossed in with the current hits. Skewing older, BUT they mix like peanut butter and fish! They don't!
A 2023 song played next to a Britney Spears song,
IMO, is a trainwreck! Both are "Top 40" but different genres, if you will, from different times.

Re: Nielsen begins its monthly release of PPM ratings for chicago

Posted by Jeremy Andrews <iframe src='https://members.boardhost.com/chicagomediachat/info/user=Jeremy+Andrews' width='330' height='300' border=0 style='border:none;'> on January 27, 2023, 1:59 pm, in reply to "Re: Nielsen begins its monthly release of PPM ratings for chicago "

Young people listen to the radio in their car when they can't connect their phone.

Re: Nielsen begins its monthly release of PPM ratings for chicago

Posted by WYTZZ95FM <iframe src='https://members.boardhost.com/chicagomediachat/info/user=WYTZZ95FM' width='330' height='300' border=0 style='border:none;'> on January 27, 2023, 2:28 pm, in reply to "Re: Nielsen begins its monthly release of PPM ratings for chicago "

Jeremy is correct. It is not a P1 listener, they are exposed by 2nd hand means. Forced to listen. Then again, what stops kids from popping in ear pods and tuning out what Mom or Dad listen to in the car?

Terrestrial radio will appeal to the less affluent that can't afford broadband. At some point you will see ethnic radio appear on Class C signals. Religious already has started that trend. If the Feds never decide to open up the band under 88Mhz, you will see a lot of "simulcasting" of AM Band spoken word and formats that can be on the Hard drive or the "bird" and then you will see the AM band going dark.

Z

Re: Nielsen begins its monthly release of PPM ratings for chicago

Posted by John from Wisconsin <iframe src='https://members.boardhost.com/chicagomediachat/info/user=John+from+Wisconsin' width='330' height='300' border=0 style='border:none;'> on January 27, 2023, 4:35 pm, in reply to "Re: Nielsen begins its monthly release of PPM ratings for chicago "

The "merging" of Top40 and HotAC are thisclose!

It's like mom and the kid listen to the same music/station.

There was a difference years (decades) ago between Top40 and Pop-Adult, as it was called then.

Too, radio is so splintered.

Is over the air TV watching down? My guess is yes.
Again, more fragmentation.

"500 channels and nothing's on!"

It was interesting going into the Bruce Crossing, MI Dollar General of late. They had some HD-3 station on streaming from Kansas, or as she said, "I think it's I Heart Milwaukee."
I asked as the local radio is bad here.

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