WIFC and it's sister station WIXX are still local radio. WIXX, at least until recently had a live jock on the air 24 hours a day. They're still doing for the most part what radio used to do. Connect with their community. They're basically the heritage CHRs in their market.

They both have competition, WIXX stiff competition with WKSZ since their longtime morning host retired and they brought on his co-hosts and another longtime WIXX jock for mornings. WIXX was getting double digit ratings until the morning show change