Now the average age of a CHR listener is 40-plus. TALK are 60+.
When in the UP, NOBODY calls the radio station anymore. On Top40 WIFC Wausau, a few years ago, they gave a request line number, and the jock said "nobody calls anymore." Not voice tracked, but a HUMAN, LIVE DJ.... How far we've fallen or how "irrelevant" we are in a sea of AM FM streaming, YouTube, mp3s, etc.....
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