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100.3 Call Sign change

Posted by JJSPC1372 <iframe src='https://members.boardhost.com/chicagomediachat/info/user=JJSPC1372' width='330' height='300' border=0 style='border:none;'> on May 30, 2024, 9:30 am

According to an FCC application today 100.3 has requested the call letters WTBC-FM.

https://enterpriseefiling.fcc.gov/dataentry/public/tv/draftCopy.html?displayType=html&appKey=25076f918fa77ea8018faba714c10586&id=25076f918fa77ea8018faba714c10586&goBack=N

Re: 100.3 Call Sign change

Posted by Rockola <iframe src='https://members.boardhost.com/chicagomediachat/info/user=Rockola' width='330' height='300' border=0 style='border:none;'> on May 30, 2024, 9:53 am, in reply to "100.3 Call Sign change"

Yuck, no swagger to the new calls at all! At least WILV paired nicely with sibling WDRV.

Re: 100.3 Call Sign change

Posted by WYTZZ95FM <iframe src='https://members.boardhost.com/chicagomediachat/info/user=WYTZZ95FM' width='330' height='300' border=0 style='border:none;'> on May 30, 2024, 11:26 am, in reply to "Re: 100.3 Call Sign change"

While calls have no bearing today on ratings due to PPM, they pounded home the "New SHE" for so long, they need to rid of the stigma (multiple formats) it represented in peoples minds, and start new. Can assure you, the research told them it outlived its "new" and they needed to change it.

Z

Re: 100.3 Call Sign change

Posted by ABRockNJock <iframe src='https://members.boardhost.com/chicagomediachat/info/user=ABRockNJock' width='330' height='300' border=0 style='border:none;'> on May 31, 2024, 12:31 am, in reply to "100.3 Call Sign change"

WTBC is currently a FOX Sports Radio station in Tuscaloosa, AL located at 1230 AM owned by Townsquare Media.

I have to think that 100.3 FM here wants to legally change their call letters from WSHE-FM to WTBC-FM, coinciding with the station's rebrand as "Throwback 100.3".

I have to believe that Hubbard Radio, owners of WSHE, would have to pay a certain amount of money to this sports talk station in Alabama to change the call letters. Not sure if that's how it works, but it's just an educated guess on my part.

Re: 100.3 Call Sign change

Posted by John from Wisconsin <iframe src='https://members.boardhost.com/chicagomediachat/info/user=John+from+Wisconsin' width='330' height='300' border=0 style='border:none;'> on May 31, 2024, 7:55 am, in reply to "Re: 100.3 Call Sign change"

Lipstick on a pig.

Re: 100.3 Call Sign change

Posted by WYTZZ95FM <iframe src='https://members.boardhost.com/chicagomediachat/info/user=WYTZZ95FM' width='330' height='300' border=0 style='border:none;'> on May 31, 2024, 12:30 pm, in reply to "Re: 100.3 Call Sign change"

I have to believe that Hubbard Radio, owners of WSHE, would have to pay a certain amount of money to this sports talk station in Alabama to change the call letters.

Hi ABRockNJock.

No. xxxx-AM is different from xxxx-FM as is xxxx-LP.

There was no money exchanged. The FM counterpart to WTBC-AM is a translator, W265CG aka "Tide 100.9"

Z

Re: 100.3 Call Sign change

Posted by Jeremy Andrews <iframe src='https://members.boardhost.com/chicagomediachat/info/user=Jeremy+Andrews' width='330' height='300' border=0 style='border:none;'> on May 31, 2024, 12:37 pm, in reply to "Re: 100.3 Call Sign change"

They need permission. They got the permission. Not sure if Townsquare got money or not.

Re: 100.3 Call Sign change

Posted by WYTZZ95FM <iframe src='https://members.boardhost.com/chicagomediachat/info/user=WYTZZ95FM' width='330' height='300' border=0 style='border:none;'> on May 31, 2024, 2:10 pm, in reply to "Re: 100.3 Call Sign change"

Jermey, I thought that practice ended long time ago? That company was using WTBC-AM, not WTBC-FM. There is no reason to ask for permission as it is not in the same market.

The only exceptions are an example, Chicago. WMAQ-TV exists, If someone from a different company in the same market wanted to use the WMAQ-AM or WMAQ-FM calls, then there is a conflict of interest, due to 2 different companies and shared call signs.

????

Z

Re: 100.3 Call Sign change

Posted by Jeremy Andrews <iframe src='https://members.boardhost.com/chicagomediachat/info/user=Jeremy+Andrews' width='330' height='300' border=0 style='border:none;'> on May 31, 2024, 2:18 pm, in reply to "Re: 100.3 Call Sign change"

There is a consent form in the application from the owner of WTBC-AM

Re: 100.3 Call Sign change

Posted by WYTZZ95FM <iframe src='https://members.boardhost.com/chicagomediachat/info/user=WYTZZ95FM' width='330' height='300' border=0 style='border:none;'> on May 31, 2024, 2:31 pm, in reply to "Re: 100.3 Call Sign change"

Interesting. I would say that Hubbard went through this as they might have interest in the AM calls one day, strongly doubt it. Thanks for the reply!

Z

Re: 100.3 Call Sign change

Posted by PhilJSmith <iframe src='https://members.boardhost.com/chicagomediachat/info/user=PhilJSmith' width='330' height='300' border=0 style='border:none;'> on June 1, 2024, 1:21 am, in reply to "Re: 100.3 Call Sign change"

I thought the same, different market, -FM didn’t need permission from owner of the (AM) call, but now I’m thinking Jeremy is right? Or it is because of future aspirations for both calls.

BTW there is never an -AM suffix, only -FM or -TV, if the suffix-less call exists. It will just be WTBC and WTBC-FM, often written as WTBC (AM) and WTBC-FM. I remembered this from the short period of time when WXRT had to change call to WXRT-FM while 1160 AM became WXRT. When 1160 flipped to WYLL, WXRT-FM changed call back to WXRT. WLUP went through the same gyrations.

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