WTBC is currently a FOX Sports Radio station in Tuscaloosa, AL located at 1230 AM owned by Townsquare Media.

I have to think that 100.3 FM here wants to legally change their call letters from WSHE-FM to WTBC-FM, coinciding with the station's rebrand as "Throwback 100.3".

I have to believe that Hubbard Radio, owners of WSHE, would have to pay a certain amount of money to this sports talk station in Alabama to change the call letters. Not sure if that's how it works, but it's just an educated guess on my part.