Did you read this somewhere? I have not heard this. The station no longer promotes the AM on air and the last ratings breakdown I saw (over a year ago) AM ratings are way below the FM numbers.
WLIT has somewhat changed their music. They have competition up and down the dial too.
Yes B96 shifted their music and are kinda moving away from that lifestyle format. Still, pitiful 6+ numbers for a CHR to have 2.5 and 2.1Radio lesson #1 - CHR is heavy 12 -17 female #'s. Double digits. Up over 50 shares are not uncommon. When you see a CHR that is in market #3 and they are at a 2 share, there are major issues. Time for Sports move on to 96.3 and de-emphasize the AM stick. Not sure who they can LMA to in Chicago, but Audacy is getting out of the AM signal business. I have said this many times before, they keep detuning the 780 signal and the WCBS shutdown are all very valid reasons.
Z
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