If B96 was so important, they wouldn't be 18th with a 1 share or whatever they are in the ratings. They weren't this bad ratings-wise in the 80s, where they would be between 5th and 10th on average. I get the billing argument but if a station is billing well, shouldn't they have a large listening audience of their target audience, especially for a station that claims to have mass-appeal? Looks like the higher-ups would continue this doldrum of a once-mighty station instead of trying something bold. I don't blame the younger audiences for tuning out.

Should B96 and 104.3 Jams merge and the Score 670 on FM happens, how are they (as "B96 Jamz" or whatever they decide to rebrand as) able to mesh together modern day pop (Miley Cyrus, Lady Gaga, etc.) with 90s/00s urban-rhythmic (Nelly, Beyonce, Notorious BIG, 2pac, etc.). I mean, 104.3 Jams still won't touch any of the house/eurodance/freestyle hits that defined B96 during their 1990s heyday (and Todd C & Eric B were running B96 back then!). Not even the R&B-friendly house hits that were also played on WGCI back then (think Ce Ce Peniston, Crystal Waters, the two Lidell Townsell songs or Aly-us' "Follow Me") from that era are being played on 104.3. It's like if electronic dance music never existed in the 1990s.

I looked through B96's playlists on OnlineRadioBox one day and spotted the following throwbacks 90s/00s/10s on the playlist (well, the ones I recognized anyway).
Britney Spears - Baby One More Time
Rihanna / Jay-Z - Umbrella
Beyonce / Jay Z - Crazy In Love
Missy Elliott - Work It
T-Pain - Buy U A Drink
B.o.B / Bruno Mars - Nothin' On You
Outkast - The Way You Move
Flo Rida - Good Feeling
TLC - No Scrubs
NSYNC - Bye Bye Bye
Shaggy - It Wasn't Me
Outkast - Ms Jackson
Katy Perry - California Gurls
Justin Timberlake - Rock Your Body
Lil' Wayne - Lollipop
Katy Perry - Teenage Dream
Sean Paul - Get Busy
Notorious B.I.G. - Hypnotize
Bruno Mars - Locked Out Of Heaven
Eminem - Without Me

104.3 Jams currently plays Beyonce and Notorious BIG but not Britney Spears or N'Sync even though the latter artists did chart on Billboard's rhythmic pop charts back then, though not as highly as they did on the mainstream pop charts. 104.3 is supposedly classic rhythmic and not classic urban/hip hop, correct?