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Beginning this spring, the Swedish streaming service will allow premium subscribers in the U.S. and U.K. to buy hardcovers and paperbacks through its app , in partnership with Bookshop.org. Spotify launched its audiobook offering in 2022.

Bookshop.org, which shares some of its profits with local, independent bookstores, will set retail prices, hold inventory and fulfill sales for Spotify.

Spotify will receive an undisclosed affiliate fee for purchases made inside its app.

The offering will be one more point of competition for retail giant Amazon.com, the country’s largest online bookseller whose business units include Audible, the dominant audiobook service.

“We want to expand the audience for books,” said Owen Smith, Spotify’s global head of audiobooks.

And this:

Andy Hunter, founder and chief executive of Bookshop.org, said there is also a growing number of people who want to own both physical and audio formats of the same book.

“They read at night and then listen on the way to work in their car or subway,” he said.

Spotify is also introducing a feature called Page Match, enabling users to sync their audiobooks with physical books by scanning a page from a printed book or ebook reader with their phone, then finding that exact spot in the audiobook edition.

Smith said more than half of premium-tier users are trying audiobooks. “This is meeting people where they are,” he said.