I believe many of us grew up watching commercials for radio stations, seeing billboards for them as we drive and promotional tie-ins.
This is the latest Nielsen PPM results. It can be seen by clicking on the link.
I have seen either commercials, billboards, or both for WLIT-FM, WLS-FM, WCHI-FM and WTMX-FM, to name a few.
The latest ratings reflect upward activity or a flat survey.
Do TV ads, billboards, ads on buses, etc. truly make a difference? The argument can be made as to who are you trying to reach? Which demos?
Social media such as Facebook, Instagram, Twitter/X, and others demand a radio presence. It's also one of the fastest ways to connect with the station and its talent.
In the year 2024, I don't think radio station bumper stickers have much influence.
A quick note on radio station contests where money is given away. I doubt it creates station loyalty. I think some make a living at playing/winning radio contests for cash. People use aliases, several addresses, etc. I knew someone who did this and the free ride didn't last for too long. This woman ignored my warnings and I refused to help her.
I have entered two radio station contests in my life. The first got me an oversized t-shirt with the station's call letters and logo. I gave it away.
The second were concert tickets where I was seated with my date in the 12th row.
The billboards are to catch people in traffic jams or slow traffic and hope people punch in (and not get a commercial lol) Same with buses. Some formats and stations are more "on the move, driving" stations than others.
Depending on the cash giveaway, the company HAS to collect a SS# or identifying tax ID#. This became commonplace after 9-11 and the Patriot Act, where the govt keeps tighter tracking of monetary flow.
I won concert tix which I was too young to attend. I also won an Atari 2600, both from WLS-AM in the very early 80s. I had to go pick it up with my parents. I met Tommy Edwards, through the glass window doing a shift. Not too friendly. Lot of jocks do not want to be bothered when on air. Don't get it, listeners ARE your purpose. Then again, today with VT en mass and being jockless, it is a moot point. I digress...... I also won free tix from B96 to go see Rick Springfield's "Hard to Hold" movie (stinker!!!!!!) but I loved the LP and the released singles! In the 90s I won a few Party radio T-Shirts and a few CD's including Color Me Badd.
Rock 95.5 is beating KISS, which is being beat by The MIX and B96 is still in the caboose. It is really time for either KISS or B96 to blink. New format or a major format skew. To be competing for a 2.7 & 1.9 share in a 6+ demo driven format is a joke. When WDCB is cracking a 1.1 share, you know their demos are rocking harder and this whole thing is more inbred than a traveling circus. 🎪 🎢
Z
Re: Old School Advertising & March 2024 PPM Ratings
It does well in smaller markets with less internet access. Also due to less competition on the dial and internet.
The format like most other young ones is not in the toilet, per se. The younger demos have left the medium. One whole generation not to grow up in this medium. It is game over.
Z
Re: Old School Advertising & March 2024 PPM Ratings
I don't think even a lot of people my age listen to the radio. I'm 37. I like most of the the music 100.3 plays for example and I know I'm not alone. That's what I grew up with on Top 40, but it's one of the lowest rated stations on the dial. B96 is having the same problem, also focusing on songs from a similar time period. Problem is people younger than a certain age are just streaming music.
It seems the average age for CHR is nearing 40. Same deal with Alternative.
Re: Old School Advertising & March 2024 PPM Ratings
Jeremy. B96 and 100.3 are targeting the same demo. Even if B96 is trying for some younger demos with the newer titles and younger artists. Then you have 104.3.... there is only so much of the pie to go around.
Just had an industry friend tell me that most of the 90s is testing bad and looks like it will be skipped over like the 70s, disco and most of the 80s was (except for about 100 - 150 rock pop titles that were pulverized). Good grief. No wonder this medium is worse than burnt toast!
Z
Re: Old School Advertising & March 2024 PPM Ratings
on April 16, 2024, 2:46 pm