Link: March 2024 PPM Ratings
This is the latest Nielsen PPM results. It can be seen by clicking on the link.
I have seen either commercials, billboards, or both for WLIT-FM, WLS-FM, WCHI-FM and WTMX-FM, to name a few.
The latest ratings reflect upward activity or a flat survey.
Do TV ads, billboards, ads on buses, etc. truly make a difference? The argument can be made as to who are you trying to reach? Which demos?
Social media such as Facebook, Instagram, Twitter/X, and others demand a radio presence. It's also one of the fastest ways to connect with the station and its talent.
In the year 2024, I don't think radio station bumper stickers have much influence.
A quick note on radio station contests where money is given away. I doubt it creates station loyalty. I think some make a living at playing/winning radio contests for cash. People use aliases, several addresses, etc. I knew someone who did this and the free ride didn't last for too long.
This woman ignored my warnings and I refused to help her.
I have entered two radio station contests in my life. The first got me an oversized t-shirt with the station's call letters and logo. I gave it away.
The second were concert tickets where I was seated with my date in the 12th row.
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