Re: Old School Advertising & March 2024 PPM Ratings
I don't think even a lot of people my age listen to the radio. I'm 37. I like most of the the music 100.3 plays for example and I know I'm not alone. That's what I grew up with on Top 40, but it's one of the lowest rated stations on the dial. B96 is having the same problem, also focusing on songs from a similar time period. Problem is people younger than a certain age are just streaming music. It seems the average age for CHR is nearing 40. Same deal with Alternative.
|