Hi Hunter,

AAA and CHR are not the same beast. AAA focuses on TSL while CHR focuses on Cume along with target demos. Notice how the writer did not mention ages at all? Sidenote, the writer is not a legend or go to person in the industry. The internet has given a lot of people an avenue to spew some nonsense (aka opinion) and garner some attention getting a woody thinking they are more important than they are. This is a great example of it. Rampant in the sports industry. Politics too.

The bottom line, radio is dying. The average age for CHR is over 40 (one report I read put it at 50) years old when it used to be 18. Those 18 year olds would ride the wave of their life to other formats. There are literally no younger listeners so radio is appealing to older demos and that is why you are seeing a lot of gold and classic hit titles on CHR's. Why you also have titles being spun 90 times a week 52 weeks after first charting. It is just radical, never been this way. These 40 and 50 year olds are going to surf out of the demos for advertisers. There is no one replacing them!

CHR has always been hit oriented. New music. Trends. Younger demos overall did not want classic music (if they did wouldn't they be station surfing elsewhere to get it?) That is why the average CHR would turn over their audience every 3 year in the past. See above. No new (young) listeners, everything is out the window. This reclining chair commentator's column is out the window too!

Z