WJMK simply added more 70s into rotation if I remember right. Not much.

When The Drive came along in 2001, the format was basically Rock-based 60s-70s. Basically for Men who felt too young for WJMK but too old for The Loop.

WJMK continued to add some more 70s and rebranded from "Oldies 104.3" back to "Magic 104.3" in February 2002 if I remember right. Didn't last long. They were back to Oldies 104.3 by the summer of 2003.