The station sounds horrible, the jocks are not live and the audio levels make it evident.

Classic hits is the rage. Jams is still showing signs of life. The normal path is to do an 80/90s dance pop classic hits. You will share your audience with 104.3 so they do not leave your company. You will go after iHeart V103, WLIT and KISS to a lesser degree plus WLS-FM which they would just go even more rock based trying to be like the Drive.

This is a pipe dream because they will never pay to bring top notch air staff whether it is the old crew or a new one. Formats like that have to be live and not just live but "Alive" as they were back in the day.

Advertising office will keep selling this with a 1.0 share if their target demos are ok, using the B96 heritage factor. "B96 has been on the air for 41 years in Chicago. Everyone knows and tunes in". 💲💲💲

Z