The Coyote 102.3 is the big dog in that area, correct Jeremy.

It is just regressive to go back instead of forward. Listening to the music, it is really 60s heavy. Their average listener is north of 70. 

Rochelle and the surrounding areas this signal serves is not Chicago, not even Rockford in any measure. But man, that is even more reason not to regress into a demo that has no money in it. Their ad loads were always on the thin side. During regular programming and syndicated shows. Perhaps the issue is your sales people not being hungry enough to chase the dollar, as opposed to the format.

Z