Bad corporate decisions, the format is crap and has been for a while. Covid has shifted listening patterns forever. Audacy will only be able to run this as a heritage signal for so long. The industry has changed so much. If this was 5, 7, 10 years ago, they would have skewed the format to niche it and allow them to stay in the same format, flipped it, or brought in a think tank and did an ad blitz. Sad and ridiculous. Do not invest in terrestrial media especially commercial radio.
Z
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