It does. Now they can market their heritage. There is a strong emotional connection to a certain generation of people. The calls they were taking last week from listeners were incredible. They can now tap into that with promotions, listeners and for that matter advertisers.
I myself was taken back to when I was a teenager. When I was 14, 15 or so and again in my early 20s I listened to them all the time when I was 14 and 15.