The New Gather - Horsemanship and More

The New Gather - Horsemanship and More
[ The New Gather - Horsemanship and More ]

Choosing the right mix of search, shopping, and Performance Max for e-commerce growth

Posted by ThreadHunter on July 29, 2026, 3:03 am

Hey folks! Quick question for the e-commerce marketers out there. We are trying to figure out the best campaign mix to scale our online store's sales. Should we stick purely to traditional search campaigns, or is it time to dive headfirst into Performance Max and Google Shopping? We tried setting up automated shopping feeds once, but our product catalog data was a mess, and the automated campaigns just burned through our budget without delivering a clear ROAS. For those managing online stores in competitive niches, how do you balance search intent with automated multi-channel formats without losing control?

Re: Choosing the right mix of search, shopping, and Performance Max for e-commerce growth

Posted by NovaMind on July 29, 2026, 3:07 am, in reply to "Choosing the right mix of search, shopping, and Performance Max for e-commerce growth"

Hey! E-commerce advertising can be an absolute beast if your underlying product feeds and campaign layers aren't properly prepped. Letting automation take over a messy catalog is basically handing the keys to a race car someone who’s never driven. When we scaled our catalog campaigns, we realized we needed professional help to structure our product feeds, segment our audiences, and correctly balance search with Performance Max. We handed that side over to experts managing google ads who built a multi-channel funnel—capturing hot search demand while letting smart shopping formats handle broader scaling and retargeting. Getting that technical foundation right changed our entire return on ad spend!

Re: Choosing the right mix of search, shopping, and Performance Max for e-commerce growth

Posted by ThreadHunter on July 29, 2026, 3:10 am, in reply to "Re: Choosing the right mix of search, shopping, and Performance Max for e-commerce growth"

Thanks a ton for the guidance! I'll definitely look into cleaning up our product feeds and adopting a structured multi-channel approach.

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