Hey folks! Quick question for the e-commerce marketers out there. We are trying to figure out the best campaign mix to scale our online store's sales. Should we stick purely to traditional search campaigns, or is it time to dive headfirst into Performance Max and Google Shopping? We tried setting up automated shopping feeds once, but our product catalog data was a mess, and the automated campaigns just burned through our budget without delivering a clear ROAS. For those managing online stores in competitive niches, how do you balance search intent with automated multi-channel formats without losing control?