Hey! E-commerce advertising can be an absolute beast if your underlying product feeds and campaign layers aren't properly prepped. Letting automation take over a messy catalog is basically handing the keys to a race car someone who’s never driven. When we scaled our catalog campaigns, we realized we needed professional help to structure our product feeds, segment our audiences, and correctly balance search with Performance Max. We handed that side over to experts managing google ads who built a multi-channel funnel—capturing hot search demand while letting smart shopping formats handle broader scaling and retargeting. Getting that technical foundation right changed our entire return on ad spend!