on May 16, 2025, 6:45 pm, in reply to "Re: How would this commercial value magically work better than money in the PSR-starved coffers? nt"
I reckon our lads have probably been on this for at least an hour, and probably concluded the money in the bank is better.
But what do they know in comparison to this forum? 
Previous Message
New line of stadium name merchandise, global brand value to 'Everton Stadium' when we host major events (eg Euros, Rugby) which would mean all other sponsorship values increase.
That's just me thinking about it for 30 seconds and I'm not a marketing expert Previous MessagePrevious Message
If it's closer to £5m-£8m a year, we'd have been better off not getting a naming rights done (as Tottenham have decided). We'd probably get more commercial value from branding it as The Everton Stadium / Bramley Moore etc Previous Message
Based on information available online they have annual profits in the region of £50 million, so there’s no way it’s anywhere near that much
It would appear at first glance to be very underwhelming, there’s surely no way the Friedkin group weren’t aiming higher in terms of a recognisable brand and a better deal Previous Message
Otherwise what a terrible name Previous MessagePrevious Message
New stadium naming rights partner accouncrd
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