on May 16, 2025, 6:44 pm, in reply to "How would this commercial value magically work better than money in the PSR-starved coffers? nt"
That's just me thinking about it for 30 seconds and I'm not a marketing expert 
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If it's closer to £5m-£8m a year, we'd have been better off not getting a naming rights done (as Tottenham have decided). We'd probably get more commercial value from branding it as The Everton Stadium / Bramley Moore etc Previous Message
Based on information available online they have annual profits in the region of £50 million, so there’s no way it’s anywhere near that much
It would appear at first glance to be very underwhelming, there’s surely no way the Friedkin group weren’t aiming higher in terms of a recognisable brand and a better deal Previous Message
Otherwise what a terrible name Previous MessagePrevious Message
New stadium naming rights partner accouncrd
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