property owners: channel flooding. Star Wars was special because it was scarce. Same with the college football regular season, which has been diluted by the playoff and is subject to further dilution. NASCAR being mainly in the South. LV bags. Dior clothes.

When you are making big money and then you juice supply it will work extremely well in the very short run, but eventually it dilutes the core brand because scarcity is what made the underlying business so successful.

Every brand is doing this as demographic collapse and changing consumer tastes have stalled the parabolic growth era of the past.