is very little subsidy from advertisers to use to publish, print and distribute the magazines. The selection has increased somewhat due to the prevalence of special run editions that are displayed for up to a year. The constantly churning periodicals are a much smaller part of the business.

The only value left in the magazine business is the goodwill associated with the names of the legacy brands. These have value because propagandists want to use them to push through dubious stories that people will deem credible by virtue of being published in some "reputable" magazine. Boomers ascribe tremendous value to these brands, but your children's generation will assign them no value.