Luton Outlaws - Independent Message Board for Luton Town FC

Nothing shows how bad 2020 are at communication than the fact they think the best way to disseminate information first in 2026 is via the matchday programme. Programmes haven't been the first call for information on the club since the 1990s, yet here we are over a quarter of a century later still pretending it is.

Watford stopped selling physical programmes when they sold as little as 2.8% compared to their attendance against Swansea in 2025 (455 sales) and their best sales were just 5.14% against us (1,042 sales).

I know the programme notes are put up on the website in the hours before the game, but as a communication practice this is utterly abysmal.

The programme notes and the website and social media get lost with the floods of news and reaction coming out about the match itself.

The club have a Power Court section on their website along with a news section and all of that unsurprisingly works outside of matchdays too.

Why not utilise that on a quieter news day along with posts to their 494k followers on Facebook, their 230k followers on Twitter, their 403k followers on Instagram and email the tens of thousands of email addresses on their mailing list too?

Unless of course they just want to tickbox that they've communicated but want as little eyes on the news as possible?