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Re: How long before dynamic pricing reaches the EFL?
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Dynamic pricing is based on demand. Hyper personalization is more about you and what the company knows/models about you. Customer segmentation has been going on for years but now it can go to a much deeper grain, for example, using RFM or RFME (Recency, Frequency, Monetary, Engagement) for evaluating and scoring you. However, I would also say companies use <1% of the data that you generate because they don't know what to do with it yet. For example, if you do a GDPR request, ask your car manufacturer where you have been, or your TV manufacturer what you have watched and they probably won't tell you. Not because they don't have it but they collect and store it in a way that doesn't identify you.
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The truth is simple. If it was complicated, everyone would understand it.
on 3/8/2026, 20:41:52, in reply to "Re: How long before dynamic pricing reaches the EFL?"