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    Club shop/merchandise efficiency

    Posted by TheDunstableWindsockUser icon on 29/7/2026, 15:16:15

    Clubs appear to have about an 18 month turnaround when it comes to designing and producing kits.

    Exibit A: Luton. Just promoted to the PL having already been a partner with Umbro for a couple of years before. Complete shit show in regards to kit available for the start of and throughout the whole season.

    Exhibit B: Sheff Wed. On ousting the despised Chansiri fella, earlier this year they also had to find a new kit supplier as all current contracts were cancelled once the club had gone into administration. Umbro were chosen and have 2 cracking designs available to pre-order within a matter of months.

    I don't know what on earth went on and went wrong towards the end of our time with Umbro but the fact that SW have got it all sorted in a few months from scratch tells its own stories. At least lessons do appear to have been learned now though.

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