Should just jib it and go back to the old days.

Maybe make it so you can only buy X amount of players within a certain time frame to stop the likes of Chelsea snapping everyone up.

People aren’t really at each other’s throats. Some people have had enough David Moyes after about 500 games and some just can’t get enough of him and want to call people names because they don’t feel the same.

It seems the club is almost the same behind the scenes, too!

its done on purpose to give Sky and the rest a load of content at the start of each season.

The fans are back on football, they can reap the clicks, phone calls and general interest from the TV watching fan, thus up their traffic.

Imagine how much the "Official Partners" get pound for pound with the extra viewing figures that they get on the run up to the close of the window.

the more views they get and c licks on the websites the more they can charge for advertising. it really is that simple so, despite any one who knows what they are on about from a football and teambuilding sense calling it out they will still continue to do it.....same reason they make the fixture announcements a big thing and then just fucking change them all anyway.

Didn't they actually do it for one season a couple of years back and then used COVID/the Qater World Cup/Cimate Change as an excuse to put it back again ?

It's an "event" in the sporting and cultural calendar similar to the monarchs official birthday when families crowd round the tele with home delivery king size pizza and sugary drinks and wait in anticipation for the twelve bells.

It's fuckall to do with sport, fans, football or outcomes. It's just another way to wring cash.

The people with a vested interest don't give a toss what we think.

It makes too much sense to close the window before the season starts.

"They" like the chaos.