If the Olympic rings don't tickle your fancy, a local store hopes theirs will. Commercial Drive's Womyns'Ware has erected a naughty guerrilla marketing campaign designed to bait athletes and visitors to their east Vancouver location.

Olympic ticket holders get a 10 per cent discount in the store, accredited media receive a $5 coupon and a free sex-toy guide, medal-winning athletes will score a free vibrator and registered lugers will take home a free "Slip Kit" to boost performance. Did we mention five-packs of penis rings - which can be used to create your own Olympic logo - are on sale?

It's all in good and legal fun according to co-owner Janna Sylvest.

"Why not Womyns'Ware and Olympic Sports," Sylvest told 24 hours via email. "Both sex and sporting activities are excellent cardiovascular endeavours and statistically I've read that sex is more often engaged in during the Winter months, just like the luge."

And don't underestimate the impact a big event like this can have on the local sex-toy economy. "We learned this lesson the hard way when we neglected to schedule extra staff during the federal Liberal convention," Sylvest said.

So if tourists and athletes match that curiosity, it could be an Olympic haul for sex shops.

For their part, VANOC is taking a soft stance on the specials. "We respectfully decline the opportunity to comment," wrote VANOC media relations manager Sebastien Theberge.