The station will end up being either Greek or Pan European. They are leasing it, but, both the Polish programming and TKC are leasing time from Newsweb. They can't just pop them off w/o legal obligations being met.
The LLC is new. It resolves to other companies, an international shipper and moving company.
They probably are Jeremy. They might ride out the original contracts. Might be a legal thing. Out of respect I can't elaborate, the new owners are reported to have plans for the signal. It is a local upgraded Class A, it can serve the big Greek population or even more the pan-European population where the signal covers. It is a monster to the North/NW. It is hindered by 92.5 WCLR. It has decent N/NW city coverage The Polish target is oversaturated and has been for a while. I do not see the new owners buying to broker and make back their money.
I always thought TKC would try to buy it if it was for sale. Probably can't raise that money. But honestly, WHY? Not worth it.
Fred Eychaner is 80, Gay and has no kids. I thought he would leave it to friends or charity, but it seems he is unwinding his audio empire. The market has changed massively. WSBC doesn't bill anywhere close to what is did. 3 mil for 92.7 and they were worth how much when Odyssey/BCR bought them, then SBC?????
With the properties that are remaining...750 and 1240 of course are of very little value, and my take would be that the tower lease agreement with Good Karma for the WCPT site is the majority of worth for 820. Thoughts?
JJSPC1372, you mean the WMVP relocation on the 820 night tower? I did not know Newsweb owned the land/tower. Thought they were leasing it. That land is not very desirable for buildout, at least not now.
I also believe Newsweb owns the real estate on Milwaukee ave where the studios are located.
AM station values have corrected in the last 10 - 20 years. We can muse but the main factors are, down listeners, lack of technology (digital ISP delivered content), change of the family structure, more women working during the day). AM stations no longer take in brokering dollars like they used to. (see reasons before and add on: no FM counterpart, why pay high rent when you can sit at home and stream or upload your content for audiences?) For radio geeks, listening to music filler on Brokered AM's is a cool oddity, for the owner every second of music filler is closer to death.
A friend and I were going to test a gold dance format and also a HOT AC gold format you do not hear on terrestrial radio by brokering AM time, since there is no full signal FM that offers it. We elected against it, even with lower broker rates. Why even bother when there is no AM Stereo or AM HD? We'd chase away any potential listeners that would even tune in. Taking it online, we can be international w/ high fidelity. (This is same with spoken word brokering).
The only Newsweb station remaining with this will be WNDZ.
WCPT and WSBC were both sold to Heartland Signal, which I believe is related to Newsweb in some way. The address is the same. WCPT rebranded it's web operation to Heartland Signal several years ago.
on October 2, 2024, 4:14 pm