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Today's Nielsen ratings

Posted by JJSPC1372 <iframe src='https://members.boardhost.com/chicagomediachat/info/user=JJSPC1372' width='330' height='300' border=0 style='border:none;'> on July 9, 2024, 4:29 pm

https://ratings.radio-online.com/content/arb005

Re: Today's Nielsen ratings

Posted by ChiTownGal <iframe src='https://members.boardhost.com/chicagomediachat/info/user=ChiTownGal' width='330' height='300' border=0 style='border:none;'> on July 10, 2024, 11:02 am, in reply to "Today's Nielsen ratings"

What about WCPT, 820 AM? And what about WSCR's ratings during Cubs games as opposed to their talk shows and syndicated fare?

Re: Today's Nielsen ratings

Posted by WYTZZ95FM <iframe src='https://members.boardhost.com/chicagomediachat/info/user=WYTZZ95FM' width='330' height='300' border=0 style='border:none;'> on July 10, 2024, 11:39 am, in reply to "Re: Today's Nielsen ratings"

I do not think Newsweb subscribes to the numbers anymore so they are not published.

Z

Re: Today's Nielsen ratings

Posted by Hunter <iframe src='https://members.boardhost.com/chicagomediachat/info/user=Hunter' width='330' height='300' border=0 style='border:none;'> on July 10, 2024, 12:06 pm, in reply to "Re: Today's Nielsen ratings"

WYTZZ95FM: If I may, is this the same situation with WMVP-AM 1000? I don't see them listed in the Nielsen PPM ratings. Thank you.

Re: Today's Nielsen ratings

Posted by WYTZZ95FM <iframe src='https://members.boardhost.com/chicagomediachat/info/user=WYTZZ95FM' width='330' height='300' border=0 style='border:none;'> on July 10, 2024, 12:14 pm, in reply to "Re: Today's Nielsen ratings"

Hi Hunter. I am not sure about them. It is possible. Also possible they fell off the charts (but I doubt it being a Sports station). I do not see why they would not pay for it, as they have to sell advertisements. WCPT is not in that same boat. Nor is KLOVE/EMF as they are non-comm, but they do pay for it to show large donors their reach.

Z

Re: Today's Nielsen ratings

Posted by Jeremy Andrews <iframe src='https://members.boardhost.com/chicagomediachat/info/user=Jeremy+Andrews' width='330' height='300' border=0 style='border:none;'> on July 10, 2024, 12:21 pm, in reply to "Re: Today's Nielsen ratings"

Good Karma stopped subscribing a few months back.

Re: Today's Nielsen ratings

Posted by Jeremy Andrews <iframe src='https://members.boardhost.com/chicagomediachat/info/user=Jeremy+Andrews' width='330' height='300' border=0 style='border:none;'> on July 10, 2024, 12:22 pm, in reply to "Re: Today's Nielsen ratings"

EMF only subscribes in certain markets. Chicago is not one of them at the moment.

Re: Today's Nielsen ratings

Posted by WYTZZ95FM <iframe src='https://members.boardhost.com/chicagomediachat/info/user=WYTZZ95FM' width='330' height='300' border=0 style='border:none;'> on July 10, 2024, 12:26 pm, in reply to "Re: Today's Nielsen ratings"

EMF dropped it in the recent past. Their #'s on 97.9 are not anything great. There were expectations of larger numbers in a larger metro. It never materialized. The numbers actually have declined since they took over the frequency.

Z

Re: Today's Nielsen ratings

Posted by WYTZZ95FM <iframe src='https://members.boardhost.com/chicagomediachat/info/user=WYTZZ95FM' width='330' height='300' border=0 style='border:none;'> on July 10, 2024, 12:23 pm, in reply to "Re: Today's Nielsen ratings"

Thanks Jeremy. I did not know that. Actually, that is a dumb move. It is not a wise cost cutting move, especially for a Sports station. I have heard rumbles that they are not doing well financially.

Z

Re: Today's Nielsen ratings

Posted by Jeremy Andrews <iframe src='https://members.boardhost.com/chicagomediachat/info/user=Jeremy+Andrews' width='330' height='300' border=0 style='border:none;'> on July 10, 2024, 12:32 pm, in reply to "Re: Today's Nielsen ratings"

Good Karma actually never really subscribed until they bought WTMJ and WKTI in Milwaukee a few years back. They were able to sell ads based on the ESPN branding and the hosts alone for years. They see it as outdated and are looking more toward streaming and digital numbers

Re: Today's Nielsen ratings

Posted by John from Wisconsin <iframe src='https://members.boardhost.com/chicagomediachat/info/user=John+from+Wisconsin' width='330' height='300' border=0 style='border:none;'> on July 10, 2024, 2:24 pm, in reply to "Re: Today's Nielsen ratings"

https://ratings.radio-online.com/cgi-bin/rol.exe/arb043

https://ratings.radio-online.com/content/arb001

Shows NO WEPN NYC subscription, nor WTMJ or WKTI numbers either, thus Jeremy is right....again!

ARTICLE on GKB NOT using ratings
https://talkers.com/2024/03/14/good-karma-brands-ends-use-of-nielsen-ratings/#:~:text=Good%20Karma%20Brands%20began%202024%20without%20subscribing%20to,that%20rates%20just%20one%20delivery%20stream%20for%20content.

Re: Today's Nielsen ratings

Posted by WYTZZ95FM <iframe src='https://members.boardhost.com/chicagomediachat/info/user=WYTZZ95FM' width='330' height='300' border=0 style='border:none;'> on July 10, 2024, 3:33 pm, in reply to "Re: Today's Nielsen ratings"

Not renewing their WEPN-FM "lease". It is a lot of overhead to be leasing so you can be on the air. Shreds profits. (ME-TV FM anyone not being able to afford an on air staff?) Results in stupid knee jerk actions, like not being able to afford or pay rating services.

“It’s outdated to use one form of media to measure a show, especially one that doesn’t reflect the entire listening audience and viewing audience across all the different ways we distribute our media now.”

Hey moron, it is the industry standard in major markets to charge ad rates. Reminds me when the Titanic was sinking. "This ship can't sink"! Yes it can & it did.

Z

Re: Today's Nielsen ratings

Posted by John from Wisconsin <iframe src='https://members.boardhost.com/chicagomediachat/info/user=John+from+Wisconsin' width='330' height='300' border=0 style='border:none;'> on July 10, 2024, 4:38 pm, in reply to "Re: Today's Nielsen ratings"

there's more here:
a NINE PLUS minute interview.

Re: Today's Nielsen ratings

Posted by Jeremy Andrews <iframe src='https://members.boardhost.com/chicagomediachat/info/user=Jeremy+Andrews' width='330' height='300' border=0 style='border:none;'> on July 10, 2024, 4:38 pm, in reply to "Re: Today's Nielsen ratings"

It's not really new for Craig Karmazin. He never subscribed in Milwaukee or Madison. Back then it was just ESPN Radio. When they bought WTMJ, they kept ratings but he never seemed to have problems operating without them before that.

Re: Today's Nielsen ratings

Posted by ChiTownGal <iframe src='https://members.boardhost.com/chicagomediachat/info/user=ChiTownGal' width='330' height='300' border=0 style='border:none;'> on July 10, 2024, 8:38 pm, in reply to "Re: Today's Nielsen ratings"

Well, if I owned the radio station that broadcasts White Sox games this year, I wouldn't want to have to brag about it in hopes of attracting advertisers.

Re: Today's Nielsen ratings

Posted by Johnny Vegas <iframe src='https://members.boardhost.com/chicagomediachat/info/user=Johnny+Vegas' width='330' height='300' border=0 style='border:none;'> on July 10, 2024, 9:42 pm, in reply to "Re: Today's Nielsen ratings"

The thing that's interesting to me is near the bottom of the list - WZSR is getting higher numbers than WSSR for the past 4 months (and WXLC before the Country flip). Not sure where the data is gathered, but you'd think that the station closest to the city of Chicago would have the highest rating considering that their playlists are practically identical. Either 105.5 had better local jocks or they just like that format better in McHenry County (if Nielsen data is collected there).

Re: Today's Nielsen ratings

Posted by WYTZZ95FM <iframe src='https://members.boardhost.com/chicagomediachat/info/user=WYTZZ95FM' width='330' height='300' border=0 style='border:none;'> on July 10, 2024, 10:02 pm, in reply to "Re: Today's Nielsen ratings"

Those numbers are from PPM in their area. The numbers are minuscule as they are competing with the large stations and being less populated there are less PM samples out in the burbs. Not many people listen in Chicago to those stations.

Also, there are too many translators and LPFM stations to make Class A suburban sticks reliable. Where I am at, I hear 2 translators on 95.9, a translator on 102.3 and barely can hear a LPFM on 98.3 and in the summer they fight DX stations from 100+ miles away.

Z

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