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WRXQ PD now PD of 95.1 WIIL

Posted by John from Wisconsin <iframe src='https://members.boardhost.com/chicagomediachat/info/user=John+from+Wisconsin' width='330' height='300' border=0 style='border:none;'> on July 8, 2023, 8:27 am

https://www.allaccess.com/net-news/archive/story/229287/wrxq-chicago-pd-mark-elwood-mailler-adds-wiil-chic

Don't know if this is news or not OR if WIIL is any/that much of a Chicago factor, but...

and PD John Perry "left the station."

Re: WRXQ PD now PD of 95.1 WIIL

Posted by Jeremy Andrews <iframe src='https://members.boardhost.com/chicagomediachat/info/user=Jeremy+Andrews' width='330' height='300' border=0 style='border:none;'> on July 8, 2023, 8:52 am, in reply to "WRXQ PD now PD of 95.1 WIIL "

This literally happened a month ago.

Alpha is really doing some serious cost cutting in this area. WXLC literally has almost no local employees anymore. Nobody local on the air. WIIL's morning co-host basically voice tracks middays. Rest is all from Joliet and Woodstock.

The cost cutting at WXLC was so much that it's studio was swapped with WIIL. The WXLC studio was built as a showcase studio in the mall. The flood that knocked the station off the air was the main reason they were given a bunch of money from both the village and the mall itself to built their studios there, so WXLC got the big showcase studio. Now that nobody is in that one anymore, WIIL was put in there.

None of the stations have a local PD anymore now.

Re: WRXQ PD now PD of 95.1 WIIL

Posted by John from Wisconsin <iframe src='https://members.boardhost.com/chicagomediachat/info/user=John+from+Wisconsin' width='330' height='300' border=0 style='border:none;'> on July 8, 2023, 9:03 am, in reply to "Re: WRXQ PD now PD of 95.1 WIIL "

What has gotten me, and I don't see this anywhere else...Alpha/Louisville, Alaska, San Antonio, etc., I see nothing: no firings, format changes, you name it. Only this cluster in N/S Chicago (Kenosha, Joliet, etc)

Possibly, not enough ad revenue, pea shooter or rim-shot signals competing against behemoths?

Too, who goes to a mall anymore.

Re: WRXQ PD now PD of 95.1 WIIL

Posted by Jeremy Andrews <iframe src='https://members.boardhost.com/chicagomediachat/info/user=Jeremy+Andrews' width='330' height='300' border=0 style='border:none;'> on July 8, 2023, 9:15 am, in reply to "Re: WRXQ PD now PD of 95.1 WIIL "

There's a rumor that they are trying to dump them. Haven't seen anything so far though.

As for the mall, they laughably thought having the radio studios there would increase foot traffic. The village and the mall both gave Alpha money for it. They wanted to make that part of the mall an "Entertainment" center. WIIL used to have major bands in their old studio for a private performances on a regular basis. They wanted to do the same at the mall. So far no such activity.

Re: WRXQ PD now PD of 95.1 WIIL

Posted by Jeremy Andrews <iframe src='https://members.boardhost.com/chicagomediachat/info/user=Jeremy+Andrews' width='330' height='300' border=0 style='border:none;'> on July 8, 2023, 9:19 am, in reply to "Re: WRXQ PD now PD of 95.1 WIIL "

They had a deal in place that in return for the money they would host a certain amount of shows on the Gurnee Mills stage per year. So far they have not had anywhere near as many. I'm wondering if this has anything to do with it. Not that it matters too much I'm guessing. At least they are filling what otherwise would be empty space.

Re: WRXQ PD now PD of 95.1 WIIL

Posted by WYTZZ95FM <iframe src='https://members.boardhost.com/chicagomediachat/info/user=WYTZZ95FM' width='330' height='300' border=0 style='border:none;'> on July 8, 2023, 11:22 am, in reply to "Re: WRXQ PD now PD of 95.1 WIIL "

What has gotten me, and I don't see this anywhere else...Alpha/Louisville, Alaska, San Antonio, etc.,

Not from a credible source, I was told they are testing it here to deploy it other markets. I was also told, there is more consolidation being considered here.

Z

Re: WRXQ PD now PD of 95.1 WIIL

Posted by WYTZZ95FM <iframe src='https://members.boardhost.com/chicagomediachat/info/user=WYTZZ95FM' width='330' height='300' border=0 style='border:none;'> on July 8, 2023, 11:20 am, in reply to "Re: WRXQ PD now PD of 95.1 WIIL "

Now that nobody is in that one anymore, WIIL was put in there.

WXLC is more mass appeal. WIIL is not. It also is not the typical mall frequenter (Female, Mom, etc.... what XLC is and WIIL is not). As I say, "Last one, please turn off the light switch, if the electricity is still on...."

Z

Re: WRXQ PD now PD of 95.1 WIIL

Posted by Jeremy Andrews <iframe src='https://members.boardhost.com/chicagomediachat/info/user=Jeremy+Andrews' width='330' height='300' border=0 style='border:none;'> on July 8, 2023, 11:39 am, in reply to "Re: WRXQ PD now PD of 95.1 WIIL "

The studios were set up to make it so you can watch the hosts inside.

The AMs are in the main part of the mall.

Initially WIIL was the first studio you would see when walking into the mall. The reason for this was that studio faced the stage, which they had planned to use for the concerts WIIL used to have in it's old studio. They never used the stage much.

The second is what I called the showcase studio which is on the end. It has 2 windows. That was for WXLC.

Now that WXLC has no hosts, they put WXLC in the WIIL studio facing the stage, and WIIL is now in the WXLC studio.

When there is nobody in these studios, they shut the lights off. You can't see anything except a dark window and the equipment lights blinking. Since nobody is ever in the WXLC studio now, I'm guessing the lights are always off in there.

Re: WRXQ PD now PD of 95.1 WIIL

Posted by John from Wisconsin <iframe src='https://members.boardhost.com/chicagomediachat/info/user=John+from+Wisconsin' width='330' height='300' border=0 style='border:none;'> on July 8, 2023, 1:24 pm, in reply to "Re: WRXQ PD now PD of 95.1 WIIL "

So...what became of the WIIL-WLIP studios on Green Bay Rd (if I'm correct) in Kenosha?

Too: Who is also in this location in this mall. My "guess" is WIIL WXLC WLIP WKRS. with WKRS off the bird, as pointed out, WXLC WLIP shadows of themselves. WIIL shows jocks. My guess is voice-tracked.

So, WIIL seems to be the "money maker" of the bunch. Basing that on signal alone and grabbing a little from Chicago & Milwaukee. WLIP: I'm "Lennied" out. What is "live & local" anymore over there? WXLC. I miss Hot 102.3. I'm sorry. Heck, to that fact, I miss "Power 95" (95.1 was once WJZQ.)

Re: WRXQ PD now PD of 95.1 WIIL

Posted by Jeremy Andrews <iframe src='https://members.boardhost.com/chicagomediachat/info/user=Jeremy+Andrews' width='330' height='300' border=0 style='border:none;'> on July 8, 2023, 1:44 pm, in reply to "Re: WRXQ PD now PD of 95.1 WIIL "

They sold the tower to Vertical Bridge. They still use it. They have an STL outside of the mall. Lots of dropouts still. They can't get it any taller than it is.

The old building was sold to another company who leases it out to a few business offices.

The WXLC and WKRS tower site was sold to vertical bridge. The building is still there and vacant. Doubt anybody wants anything to do with a building that floods out like that.

All of the stations you mentioned are in the mall. They combined Kenosha and Waukegan into the mall. They signed on there right as the pandemic was happening, in March 2020.

WIIL's on air staff all do something else aside from Tom Kief. The afternoon host Don Wilson is a sales guy for the cluster. The evening host is the promotions guy for example.

The AMs are going toward more network programming. WKRS already was aside from 1 or 2 local shows.

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