Re: Feder has Roberts Radio Ratings
Posted by John from Wisconsin on February 6, 2022, 2:00 pm, in reply to "Re: Feder has Roberts Radio Ratings"
Hello Z, |
I have read Radio & Records for years, then All Access, Radio Ink, and looked at Top 40 consultants
YT, blogs, etc. endlessly.
You are 1000% right when you say don't buy the BS.
I'm in No. Michigan now and the joke up here is the Active Rock station is "for stoners." (I'm of the belief "rock" might have peaked in the 70s/80s, tho I do like "New Rock"/ALT or whatever it's called.)
THREE THINGS: If radio doesn't matter, and I know of nobody under 45 with a radio in their house, why do trades say "added Z100" or "moves 10-7 at B96" or stuff like that?
NUMBER TWO: Nobody "cares" about format changes as all radio is North of 45 years old! Really, since the beginning of Covid, format changes to me, have really slowed down. Too, with other forms of getting your audio/radio/, this might have slowed things down. (Two of my favorites are WAYV and Hit104.com.) WAYV has many "2 hrs commercial free" sweeps and VERY limited jock chatter. Hit 104 is out of Germany. Zero jocks-no commercials. Still, in the car, I'm punching up the local CHR to hear sweepers, jingles, etc.
POINT 3: This includes me as North of 65. Most of the CHR programmers are all older than 65! I look at the Top 40 charts. Who is Adele aimed at? Certainly, as a 16 year old kid, with pimples, I liked Canned Heat. Crow or the Cryan' Shames. Adele? My guess is CHRs are aimed at 40 somethings, and too, an 18 year old's taste is different from someone at 44. What is passing at HR today is, in my opinion, a HotAC. There's no ROCK music of any type, no crossovers, or few, and I could go on.
This is only going to get worse as 45 becomes 50, then 55, 60, etc. (Stations I LOVED years ago, almost sound AC'ish, skewing older. I might be older, but I'm not dead.)
LASTLY, I am for TIGHT radio. I'm hearing so many stations with people running phone bits (that are not funny), two person afternoon and night shifts? For God's sake! SHUT UP and PLAY THE HITS! I cannot handle morning radio. I think they are all doing this for their bosses, advertisers, etc. I might be chastised for this, but I've grown to like the "cue card" type of radio. Talk 4-5 times an hour. NOBODY cares if you like the song, if you saw the concert or baloney that was on the net 3 days ago, but you're mentioning now, as the show is voice tracked!
Years ago, I spoke with a PD who told me everything was VT'ed then. "My jocks don't follow the clock, don't take direction at all."
(That was more than three points, but who is counting?)
As usual, I appreciate all I have LEARNED on this forum.
PREVIEWED as "auto correct" is horrible!
PS to President Pedro: I see NO ADS. I use duckduckgo.com/ and there is NOTHING. (I added it. NO ADS, no NOTHING.) I'll see something on occasion "please turn off your ad blocker" and don't.