on September 30, 2024, 8:23 pm, in reply to "September 2024 PPM Ratings & Comments"
I figured it might have been a demo thing. Maybe they were trying to reach younger demos but it's been dropping 7 months in a row 25-54 as well.
Chicago likes things it knows. WLIT was always a Soft AC station. For years. They should be capitalizing on that heritage. They were seemingly doing really good at it in recent years.
That's just my thought. What do I know?
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