I speculate that MeTV FM is also battling a tech obstacle, with many newer cars’ FM tuners starting at 87.9 or 88.1, rather than the 87.5 frequency more common in cars 10+ years old. 87.7’s audience is aging out, but so are the cars for the remaining demo. People in their 50s and 60s still replace cars and this minuscule criterion won’t play into their purchase decision.