From a business standpoint? It is cheaper to do this and take 2 102.3 translators and make a nice footprint for the West suburbs instead of build out Trump towers.
From a functional standpoint? 105.5 is a translator and serves its purpose, what a translator is meant to be, with no protections from WZSR or WYKT.
If Matt can get this approved from the FCC and he does have good chances it will, as the FCC is pretty lax these days, w/o any of the other companies protesting, it will be big kudos for him.
Z
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