Bell Media is Canada's iHeart, except it's much larger. They've beenn doing nothing but make cuts to both radio and TV.

I remember when shut down the Detroit studio, they kept the cluster running with the same format from the Windsor studio. It was really awkward. They had a full signal over Detroit. They kept IDing "CIMX Windsor-Detroit" but everything as far as contests, promotions and ads were only for Windsor.

They flipped it to a generic Country format while 93.9 went to the generic CHR format.

Bell Media licenses the iHeart brand, app, platform for Canada. However most of their stations are geoblocked outside of Canada. They run promotions for the iHeart platform, but none of the U.S. listeners can see them in the U.S. app. The Canadian side however does have the U.S. iHeart stations on the app.

They also do iHeart a favor by clearing Bobby Bones for "Detroit"

One thing they are able to get away with in Windsor is the cancon regulations. It's around 35% but in Windsor they are allowed 15% I believe. Even though they target Windsor, they still play less Canadian content on 88.7 and 93.9 than they do in London for example.

800 is still probably the most local station they have in that cluster aside for CKWW which is being sold and runs completely jockless.