on September 19, 2023, 3:47 pm, in reply to "Re: Howell: WLS-AM "They told me that they intend to be the most conservative radio station in America…"
He was “very conscious of listener fatigue and how it is caused by distortion. “It’s most important to have a good clean signal,” (This was on AM. 1977!!!
Source: https://mcrfb.com/?p=28195
“He was serious about making his stations sound better. And not just better, but the best.”
Source: https://www.radioworld.com/news-and-business/buterbaugh-remembered-in-upper-midwest
Very lengthy, well written article. Anyone who ever heard "the Big 8, CKLW" in the 70's knew how CLEAN it sounded. Now? Forget it.
Mr.Buterbaugh, like a FEW of my good bosses, I'm sure might have been restrained by the suits! One only wonders....
I have a nice QSL letter from Mr.Buterbaugh for my reception of (then) CKLW-FM) 93.9 Windsor. DX'ed from Milwaukee. Total class!!!!!
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