Hi WYTZZ95FM and Jeremy Andrews:

>>The Lite. That is why they are not full-blown hard rock.<< A reference to WCHI-FM 95-5.

I deeply appreciate your input here. This is highly educational.

I wish to ask you a question. WRCX-FM 103-5 lasted roughly four years and they were active rock after beginning as a mainstream rocker. I don't believe hard rock has staying power in Chicago. It does in Philadelphia with powerhouse WMMR-FM 93.3 as one example. It's difficult to compare markets because hard rock does not work in New York, the #1 market as you know. It's highly diverse as an example.

Hard rock **does** work in the suburbs/smaller markets such as WIIL-FM 95.1 as one example.

As for WCHI-FM, it sounds like they're trying to program two radio stations within one signal on 95.5. Harder rock for the males and Hot AC type music for the females. Sorry for the poor music description.

Y, one last thing, Audacy's WXRT-FM was given a huge ratings boost when the late, great, Lin Brehmer returned and sadly, passed away. He is deeply missed. Taken from us way too soon. From what I can surmise, new listeners or passive listeners liked what they heard and stayed with 'XRT. It does well in several demos, however, I'm not sure about the billing. As both you and Jeremy Andrews have said, advertising tends to be sold in packages. To sum it up, can WXRT-FM "save" Audacy in the Chicago market from bleeding money? If not, is this a case of WSCR-AM/670 and possibly WBBM-AM/WCFS-FM all-news? Thank you.