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Posted by WYTZZ95FM
on August 8, 2023, 4:57 pm, in reply to "Re: Underperforming Chicago Radio Stations"
I don't know what iHeart would package sell WCHI with.
The Lite. That is why they are not full blown hard rock. They play all those female friendly alternative cuts.
KISS is more apt to be cross sold with GCI. V103 with LITE. V103 and GCI will have some younger demo crossover. When Rock 955 goes away, it will be because some other format will be easier to sell in the cluster.
Z
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