When the MD Jon Manley was doing nights, there were a few books prior to the pandemic where the station showed up in the Top 10.
Right now they are #8 overall 18-34. They usually hang around #5 overall 18-34. I don’t know how they are doing in that demo, but I believe Men 18-34 is the target demo. If they are doing OK among Men 18-34, then it’s probably doing just fine. They need to pull that syndicated show though. Going up against 2 local shows at night (WXRT, WCHI) with a canned show will not get them anywhere.
Audacy just figured this out in Dallas. Dropped a show they were piping in from Kansas City and now the ratings are going upna little. WLUM in Milwaukee learned this in 2005. Junk ratings. Dropped syndication, localized, ratings went up. iHeart’s Alternative stations that were built around The Woody Show (syndicated out of Los Angeles) have been dropping like flies. Their 6+ numbers in Philadelphia have been downhill since they added that show there. I’m not sure if that is the reason but it sure seems like it. The music isn’t always the problem…
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