For me, this is the problem with finding specialists in pretty much any field and any niche. The phrase “we’ll do everything based on your business goals” or just “based on your goals and what you need.” My only request is to get a great website for my business that works for my customers, helps increase sales, and brings in new customers. I have no idea what goes into making that happen. And I don’t know what my other business goals are either. I think that’s exactly what specialists should be figuring out, basically understanding how everything works in a business.