We use match light, all you have to do is light it. No lighter fluid needed.
That's because the petroleum chemicals for ignition have already been infused into the briquets before packaging. Open up a fresh bag of MatchLight and take a big whiff. Chemicals.
There's a big difference when you eliminate the chemical taste from your grilling. I'll preach the benefits of chimney-starting your charcoal till my BBQing head falls off