I do believe that. One day I was walking outside and caught a scent that reminded me of Camp Ondesonk in 5th grade. Mind you, this was over 20 years later. I'm not even sure what the smell was, but it was something that I smelled at camp all those years earlier. My favorite scent however, it Cinnamon, or Apple cinnamon. Many of the candles I buy are that scent.